DESCRIPTION:

Response-driven direct mail magazine designed to increase visibility, store traffic and sales revenue for our advertisers. Clipper Magazine is one of the largest direct-mail advertising magazines in the country. Clipper Magazine also publishes as Savvy Shopper, Marketplace, Rewards Magazine, Mint Magazine and Home & Decor IDEAS Magazine.

Format:

Full-color, glossy, direct mail magazine.

Shelf Life:

Approximately six weeks. 82% of our readers read Clipper Magazine two or more times. 75% keep their magazines for more than 2 weeks.*

Demographics:

Predominately Female: the primary decision-maker when purchases are made. Household Income: mid to upper income levels. Median Age: 41.

*Clipper Magazine readership statistics based on readership poll.

DISTRIBUTION:

Currently mails in 32 states: Alabama. Arizona. California. Colorado. Connecticut. Delaware. Florida.Georgia.Illinois.Indiana. Kentucky. Louisiana. Maine. Maryland. Massachusetts. Michigan. Minnesota. Mississippi. Missouri. Nebraska .New Jersey. New York. North Carolina. Ohio. Oregon. Pennsylvania. South Carolina. Tennessee. Texas. Virginia. Washington. Wisconsin

Circulation Overview:

Each issue mails to 20,000-27,000 ± homes. Household selection based on household income and carrier routes. Routes selected consist primarily of homeowners rather than renters.

Over 719 Local Editions:

Each edition mails to minimum 20,000 homes, mailing between 8 to 12 times per year, depending on market.

Over 70 Regional Supplements:

Provide blanket coverage to major markets. Regional supplements mail between 8 to 12 times per year, depending on market.

National Supplement:

Mails to Clipper Magazine’s entire distribution – over 25 million households. The National Supplement mails 6 times per year.