DESCRIPTION:

Response-driven direct mail magazine publications designed to increase visibility, store traffic and sales revenue for our advertisers. Publishing as Clipper Magazine, Savvy Shopper, Mint Magazine, Rewards Magazine, Marketplace and Home & Decor IDEAS. Clipper Magazine is one of the largest direct-mail advertising magazines in the country.

Parent Company:
Gannett Co., Inc.
Format:
Full-color, glossy, direct mail magazine.
Shelf Life:
Approximately six weeks. 82% of our readers read our magazines two or more times. 75% keep their magazines for more than 2 weeks.*
Demographics:
Predominately Female: the primary decision-maker when purchases are made. Household Income: mid to upper income levels. Median Age: 25-54 *Publication readership statistics based on readership poll †Excerpted from The Media Audit 2010 National Report.

DISTRIBUTION:

Currently mails in 29 states: Alabama. Arizona. California. Colorado. Connecticut. Delaware. Florida. Georgia. Illinois. Indiana. Kentucky. Louisiana. Maryland. Massachusetts. Michigan. Mississippi. Missouri. New Jersey. New York. North Carolina. Ohio. Oregon. Pennsylvania. South Carolina. Tennessee. Texas. Virginia. Washington. Wisconsin.

Circulation Overview:
Household selection based on household income and carrier routes. Routes selected consist primarily of homeowners.
383 Local Editions:
Each edition mails to 50,000± homes, mailing between 8 to 12 times per year, depending on market.
162 Regional Supplements:
Provide blanket coverage to major markets. Regional supplements mail between 8 to 12 times per year, depending on market.
National Supplement:
Mails to our multiple magazine publications’ entire distribution – approximately 29 million homes per issue. Bound and inserted into one of our multiple magazine publications. Mails 6 times per year.

Distribution as of 4/2012. *Publication readership statistics based on readership poll †Excerpted from The Media Audit 2010 National Report.